ОЦЕНКА ЭФФЕКТИВНОСТИ МАРКЕТИНГОВОЙ СТРАТЕГИИ УПРАВЛЕНИЯ КОНКУРЕНТОСПОСОБНОСТЬЮ ПРОДУКЦИИ МАШИНОСТРОИТЕЛЬНЫХ ПРЕДПРИЯТИЙ

The substantiation of the need for a marketing campaign to develop a management strategy competitiveness of production of mechanical engineering. Highlighted the problem of determining cost-effectiveness of the marketing strategy of management of competitiveness of products of mechanical engineering. The paper discusses two aspects of the notion of effi ciency: effi ciency as productivity and effi ciency as a success. The effi ciency of both productivity involves a quantitative assessment of the concept. Effectiveness as a successful means to obtain the desired result due to the implementation of a process. The expediency of application of these two aspects in the evaluation of the effectiveness of marketing management strategy competitiveness of production engineering enterprises. Justifi ed criterion of success in evaluating the effectiveness of marketing strategy competitiveness management products on the example of an electronic electricity meter single-phase CO EAO9M2 discharged SRPE «Association» Communar», Kharkov.