Making information systems research more relevant: academic and industry perspectives (panel session)

1. Much IS research is not valued by practitioners. Senn (1998, p. 23) quotes an IS executive who described IS research as “not relevant, readable, or reachable.” Robey and Markus (1998, p. 8) indicate that, “From a practitioner’s perspective, academic writings are literally unreadable.” Benbasat and Zmud (1999) report that non-academic subscriptions to MIS Quarterly declined by more than 60% after the subscription was unbundled from membership in the Society of Information Management.