Mobile IT in health – the case of short messaging service in an HIV awareness program

ABSTRACT This study aims to augment our understanding of user intention to use mobile IT in health. Experiential dispositions and technology perceptions around a mobile service that is currently in use to access other value-seeking services are integrated to present an enriched characterization of intention to use m-health. Primary data from a pressing health context in a developing economy are collected to validate the model. The results demonstrate that previous experience from value services received on a mobile service enhances user attention, which in turn positively impacts the perceived usefulness of an incoming m-health program, which then influences user intention to adopt m-health services delivered on that mobile service. Overall, the findings provide a comprehensive understanding of user intention to accept m-health. Additionally, our results provide insights toward the choice of mobile technology and indicate aspects of message framing that may ensure practicable deployment and successful implementation of m-health programs.

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