论文信息 - An Analysis of User Technology Acceptance Process in Social Networking Service

An Analysis of User Technology Acceptance Process in Social Networking Service

This paper is a survey report about how users accept new social networking services (SNS). Questionnaires based on Technology Acceptance Model (TAM) with some extended factors were given to students for three years. With these questionnaire results, the changes of users' intention to use SNS are described, influences between factors in TAM are compared by structural equation modeling (SEM).

Ayako Hiramatsu

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