Factors Intervening with the Adoption of Cleaner Energy Sources in the Industrial Sector of the State of São Paulo, Brazil

The purpose of this article is to identify factors intervening with the adoption of cleaner energy sources by the main industrial sectors in São Paulo’s State, Brazil. To this end, the critical incident technique was used to obtain attributes that companies find important in the process of choosing cleaner energy sources. In addition, the conjoint analysis assisted in determining the utility and relative importance of these attributes. The results of this study indicated that, when opting for cleaner energy sources, the companies’ most important factors were environmental impact, safety, energy source availability, energy consumption, equipment maintenance and installation, and handling.