Cognitive Load and Attention for Mobile Applications: A Design Perspective

Aesthetics has been the success factor of Apple products. Despite of knowing aesthetics as a success factor, researchers and practitioners have limited aesthetics to purely defining it without any factors of practicability being instilled to it. Two factors of practicability could be design balance and complexity. To fill the gap of the need for practicability factors to be instilled into the understanding of aesthetics, this studies draws upon the Gestalt theory to examine how design balance and complexity could be applied on mobile app design. As a research in progress, we plan to validate the effects of design balance and complexity empirically.

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