Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

[1]  S. Roen.  Personality and Negro-White intelligence. , 1960 .

[2]  C. Sherif,et al.  Social categorization as a function of latitude of acceptance and series range. , 1963, Journal of abnormal and social psychology.

[3]  T. Vallance.  Social science and social policy: Amoral methodology in a matrix of values. , 1972 .

[4]  H. Kelley.  The processes of causal attribution. , 1973 .

[5]  William L. Wilkie,et al.  Comparison Advertising: Problems and Potential , 1975 .

[6]  Linda L. Golden,et al.  Consumer Reactions to Explicit Brand Comparisons in Advertisements , 1979 .

[7]  H. Kelley,et al.  Attribution theory and research. , 1980, Annual review of psychology.

[8]  J. Cacioppo,et al.  Attitudes and Persuasion: Classic and Contemporary Approaches , 1981 .

[9]  William R. Swinyard,et al.  The Interaction between Comparative Advertising and Copy Claim Variation , 1981 .

[10]  G. Belch,et al.  An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance , 1981 .

[11]  P. Labarbera.  Overcoming a No-Reputation Liability through Documentation and Advertising Regulation , 1982 .

[12]  Cornelia Dröge,et al.  Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches , 1987 .

[13]  Joohn C. Reinard.  The Empirical Study of the Persuasive Effects of Evidence The Status After Fifty Years of Research , 1988 .

[14]  Cornelia Dröge,et al.  Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising , 1989 .

[15]  D. Stewart,et al.  The development of a contingency model of comparative advertising , 1990 .

[16]  J. Hartwick,et al.  The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness , 1990 .

[17]  John L. Swasy,et al.  Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information , 1990 .

[18]  Roobina Ohanian.  Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness , 1990 .

[19]  Sanford Grossbart,et al.  The Impact of Comparative Advertising on Levels of Message Involvement , 1990 .

[20]  Dan Sarel,et al.  Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility , 1991 .

[21]  Mark S. Johnson,et al.  Differentiative Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands , 1992 .

[22]  Karen H. Smith,et al.  Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments , 1992 .

[23]  Dan Sarel,et al.  The influence of type of advertisement, price, and source credibility on perceived quality , 1992 .

[24]  R. C. Goodstein.  Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing , 1993 .

[25]  Paul W. Miniard,et al.  On the Need for Relative Measures When Assessing Comparative Advertising Effects , 1993 .

[26]  Paul W. Miniard,et al.  When Persuasion Goes Undetected: The Case of Comparative Advertising , 1993 .

[27]  Robert E. Smith.  Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information , 1993 .

[28]  Rohit Deshpandé,et al.  A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness , 1994 .

[29]  J. Barnes,et al.  Comparison of a behavioral model of physicians' drug product choice decision with pharmacists' product choice recommendations: A study of the choice for the treatment of panic disorder , 1995 .