Business-to-Business Buying: Challenges and Opportunities
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Robert W. Palmatier | Robert E. Spekman | Sundar G. Bharadwaj | R. Lusch | G. Lilien | Rajdeep Grewal | A. Rindfleisch | M. Mantrala | Shrihari Sridhar | L. Scheer | U. Kayande | Pranav Jindal
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