Determinants of Online Travel Purchases from Third-Party Travel Web Sitess

Internet resources and Web sites have become a form of advertising for products and services in the past decade. The purpose of this study was to investigate customers’ intentions to buy travel products from online travel agencies. A regression analysis was conducted to find determinants of online travel purchases from third party online travel agents. “Enjoyability”, “confidence”, “safeness”, and “complexity of choices” factors have been found to be significant in the prediction model.

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