Fundamentals of marketing

Modern marketing and its environment the field of marketing - appendix A: careers in marketing the changing marketing environment strategic planning and forecasting marketing research and information. Part 2 Tartet markets market segmentation and target market strategies consumer buying behaviour the business market. Part 3 The product product planning and development product mix strategies brands, packaging, and other product features. Part 4 The price price determination - appendix B: marketing math pricing strategies and policies. Part 5 Distribution channels of distribution process retailing wholesaling and physical distribution. Part 6 Promotion the promotional programme personal selling and sales management advertising, sales promotion, and public relations. Part 7 Marketing in special fields marketing of services - for-profit and not-for-profit international marketing. Part 8 Managing a marketing programme marketing implementation and evaluation marketing appraisal and prospects.