Method of serching image and server apparatus thereof

According to an embodiment of the present invention, provided is a method to search an image in an image search server connected to a user terminal. The image searching method comprises the steps of: extracting a first image list corresponding to queries according to a user feedback information received from the user terminal; analyzing the image characteristic information of images included in the first image list; and determining an exposure ranking of images corresponding to the queries based on the user feedback information and the analyzed result of the image characteristic information.