'Retentioneering' higher education in the UK: attitudinal barriers to addressing student retention in universities

This article argues that universities' attitudes to student retention are essentially ambivalent. For example, increased retention can be seen as a sign of lower academic standards and thus, lower institutional status. The authors suggest that this need not be the case and that retention can be increased with no effect on standards. However 'retentioneering' an institution in this way is likely to require substantial changes in institutional structures and staff attitudes. This article suggests ways in which such attitudes can be understood and possibly changed.

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