论文信息 - Evaluation Model of Credibility of E-Commerce Website Using Fuzzy Multi-Attribute Group Decision Making: Based on Fuzzy Structured Element

Evaluation Model of Credibility of E-Commerce Website Using Fuzzy Multi-Attribute Group Decision Making: Based on Fuzzy Structured Element

The evaluation index system of credibility of e-commerce website is established in the first place, and then the evaluation model of fuzzy multi-attribute group decision making is proposed. The structured element is used in the calculation of model, which is proved an simple, convenient and effective through an example.

Jun Wan | Hongxia Zhao | Jiaoping Yang

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