A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
暂无分享,去创建一个
[1] Greg M. Allenby,et al. Adjusting Choice Models to Better Predict Market Behavior , 2005 .
[2] Harikesh S. Nair,et al. Accounting for Primary and Secondary Demand Effects with Aggregate Data , 2004 .
[3] Greg M. Allenby,et al. Bayesian Analysis of Simultaneous Demand and Supply , 2003 .
[4] Peter E. Rossi,et al. Modeling Consumer Demand for Variety , 2002 .
[5] Pradeep K. Chintagunta,et al. Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data , 2001 .
[6] Pradeep K. Chintagunta,et al. Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market , 2000 .
[7] Charles B. Weinberg,et al. The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects , 1999 .
[8] Ajay K. Manrai,et al. Mds Maps for Product Attributes and Market Response: An Application to Scanner Panel Data , 1999 .
[9] D. G. Morrison,et al. A Decision Support System for Planning Manufacturers' Sales Promotion Calendars , 1999 .
[10] Sunil Gupta,et al. The Shopping Basket: A Model for Multicategory Purchase Incidence Decisions , 1999 .
[11] Peter E. Rossi,et al. Marketing models of consumer heterogeneity , 1998 .
[12] Pradeep K. Chintagunta,et al. Inertia and Variety Seeking in a Model of Brand-Purchase Timing , 1998 .
[13] Peter E. Rossi,et al. Similarities in Choice Behavior Across Product Categories , 1998 .
[14] James M. Lattin,et al. Shopping Behavior and Consumer Preference for Store Price Format: Why Large Basket Shoppers Prefer Edlp , 1998 .
[15] Greg M. Allenby,et al. A Hierarchical Bayes Model of Primary and Secondary Demand , 1998 .
[16] A. Montgomery. Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data , 1997 .
[17] Kirthi Kalyanam,et al. Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework , 1997 .
[18] Peter S. Fader,et al. Modeling Consumer Choice among SKUs , 1996 .
[19] Tülin Erdem. A Dynamic Analysis of Market Structure Based on Panel Data , 1996 .
[20] Peter E. Rossi,et al. The Value of Purchase History Data in Target Marketing , 1996 .
[21] Purushottam Papatla. A Multiplicative Fixed-Effects Model of Consumer Choice , 1996 .
[22] W. Kamakura,et al. Modeling Preference and Structural Heterogeneity in Consumer Choice , 1996 .
[23] William R. Dillon,et al. A Segment-Level Model of Category Volume and Brand Choice , 1996 .
[24] Jeongwen Chiang,et al. Competing Coupon Promotions and Category Sales , 1995 .
[25] Greg M. Allenby,et al. Modeling Household Purchase Behavior with Logistic Normal Regression , 1994 .
[26] M. Newton. Approximate Bayesian-inference With the Weighted Likelihood Bootstrap , 1994 .
[27] Pradeep K. Chintagunta,et al. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households , 1993 .
[28] Pradeep K. Chintagunta,et al. Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments , 1992 .
[29] J. Chiang. A Simultaneous Approach to the Whether, What and How Much to Buy Questions , 1991 .
[30] Peter E. Rossi,et al. Quality perceptions and asymmetric switching between brands , 1991 .
[31] Fred S. Zufryden,et al. Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data , 1991 .
[32] James M. Lattin,et al. A Two-State Model of Purchase Incidence and Brand Choice , 1991 .
[33] Naufel J. Vilcassim,et al. Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach , 1991 .
[34] Peter Berck,et al. Economists' Mathematical Manual , 1991 .
[35] Adrian F. M. Smith,et al. Sampling-Based Approaches to Calculating Marginal Densities , 1990 .
[36] Robert C. Blattberg,et al. Price-Induced Patterns of Competition , 1989 .
[37] Greg M. Allenby. A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data , 1989 .
[38] Ruth N. Bolton. The Relationship Between Market Characteristics and Promotional Price Elasticities , 1989 .
[39] R. Dolan. Quantity Discounts: Managerial Issues and Research Opportunities , 1987 .
[40] D. McFadden. The Choice Theory Approach to Market Research , 1986 .
[41] J. Quelch,et al. Consumer Promotions and the Acceleration of Product Purchases , 1985 .
[42] W. Hanemann. Discrete-Continuous Models of Consumer Demand , 1984 .