Customer relationships and the small software firm: A framework for understanding challenges faced in marketing
暂无分享,去创建一个
Kimmo Alajoutsijärvi | Henrikki Tikkanen | Kari Mannermaa | H. Tikkanen | K. Alajoutsijärvi | Kari Mannermaa
[1] H. Håkansson,et al. Dyadic Business Relationships within a Business Network Context , 1994 .
[2] Jim Bell,et al. A comparative study of the export problems of small computer software exporters in Finland, Ireland and Norway , 1997 .
[3] Nicole Coviello,et al. Network relationships and the internationalisation process of small software firms , 1997 .
[4] David T. Wilson,et al. Business marketing : an interaction and network perspective , 1995 .
[5] T. B. Hilburn,et al. Software engineering education: a modest proposal , 1997 .
[6] Marios C. Angelides,et al. Implementing the Internet for business: A global marketing opportunity , 1997 .
[7] David T. Wilson,et al. Managing Business Relationships , 1998 .
[8] Geoff Easton,et al. Industrial Networks: A New View of Reality , 1992 .
[9] Simpson Poon,et al. Internet-enabled international marketing: A small business network perspective , 1997 .
[10] John B. Shoven,et al. I , Edinburgh Medical and Surgical Journal.
[11] Jim Bell,et al. The internationalization of small computer software firms , 1995 .
[12] F. Webster. The Changing Role of Marketing in the Corporation , 1992 .
[13] D. Hoffman,et al. Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations , 1996 .
[14] S. Hunt. Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science , 1990 .
[15] Karl Gregory,et al. Internet marketing in the internationalisation of UK SMEs , 1997 .
[16] H. Håkansson. International Marketing and Purchasing of Industrial Goods: An Interaction Approach , 1982 .
[17] J. Sheth,et al. The evolution of relationship marketing , 1995 .
[18] C. Grönroos. Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing , 1994 .
[19] Y. Braunstein,et al. Information management , 1996 .
[20] Dennis E. Garrett,et al. Marketing Theory: Evolution and Evaluation , 1986 .
[21] Susan A. Sherer. Purchasing software systems: Managing the risk , 1993, Inf. Manag..
[22] P. M. Rao,et al. Growing importance of marketing strategies for the software industry , 1994 .
[23] Keith D. Brouthers,et al. The Influence of International Risk on Entry Mode Strategy in the Computer Software Industry , 1995 .
[24] H. Håkansson,et al. Developing relationships in business networks , 1995 .