The Historical Development of Hotel Feasibility Studies

Abstract This study examines the evolution of hotel/motel feasibility studies from the period of 1960–1996. In addition, this study also provides critiques of selected previous research, in order to determine if critical flaws exist in any of these studies. And finally, suggestions are made for the improvement of feasibility studies in the future. This study employs content analysis to review related articles appeared in major hospitality journals. Based on the results of this study, the weaknesses of previous hotel feasibility studies were discussed to facilitate future research on this topic.