MEASURING WEB 2.0 EFFICIENCY

Any potential investment assumes, from the investor’s point of view, answering alegitimate question: What is the value returned by the current investment? Investing in the newsemantic technologies in the area of Web 2.0 and Enterprise 2.0 are no exception to this rule. Theresearch at hand combines a review of the relevant literature with action research, in order toidentify coherent and relevant methods for the measurement of the benefits arising from aninvestment in the new wave of knowledge management and organizational memory buildingtechnologies. The paper is based on the classic ROI computation, attempting to build a newcomputation model, well suited to measure the success of an implementation of the informationalmemory. The valuation model (enforced and explained by means of a case study) may be alsoregarded as a measurement model for the costs and benefits of building organizational memory atthe economic entity level.