Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods.

a Department of Geography and Environmental Studies, University of Haifa, Haifa 39105, Israel b D’Amore-McKim School of Business, Northeastern University, Boston, MA 02115, USA c Faculty of Economics and Business Administration, VU University Amsterdam, The Netherlands d Faculty Affiliate Cognitive Science, Michigan State University, East Lansing, MI 48824-1212, USA e The Federmann School of Public Policy and Government, The Hebrew University of Jerusalem, Mt. Scopus, Jerusalem, Israel

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