Knowledge work and practices of seeing: Epistemologies of the eye, gaze, and professional vision

Much practice within organizations is to some extent embodied in and centered on the visual capacities of the agent, the acting subject. Distinguishing between ‘epistemologies of the eye’, i.e. theories of how knowledge is acquired through visual practices, and ‘practices of seeing’, i.e. theories and studies of how vision and visuality are actually used in everyday working life, the paper points to the need to understand vision and visuality in organizational practice. Using the case of functional magnetic resonance imaging (fMRI), it is suggested that professional vision, i.e. practices of seeing that are shared within epistemic communities, is firstly technologically mediated and, secondly, based on the ability to combine vision, speech, gesture, and other embodied and cognitive resources in order to make sense of the images produced by fMRI technology. The paper concludes that organization theory should examine practices of seeing in greater detail and as part of the project in order to understand how knowledge is constituted and used as a collectively constituted resource within organizations.