Contrast and accentuation effects in category learning.

This study examines the accentuation of perceived intercategory differences. In Experiment 1, 2 sets of trait adjectives were presented--a neutral set and a set of either favorable traits or unfavorable traits. Ss estimated the mean favorability of each set. The mean favorability of the neutral set was then increased or decreased by adding new traits. As predicted, the estimated mean favorability of the neutral set changed more when the set became more distinct from a contextual set than when it became more similar. In Experiment 2, estimated category means were displaced away from each other (contrast effect), and they moved even farther apart when new information increased the variability of trait favorability (accentuation effect). This change was illusory because the actual category means remained constant. Experiment 3, in which trait adjectives described members of 2 novel groups, replicated Experiment 2. The relevance of contrast and accentuation effects to the development and maintenance of differentiated intergroup perceptions is discussed.

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