The Hunter and the Hunted - Modelling the Relationship Between Web Pages and Search Engines

The major objective of a World Wide Web (WWW) search engine is to uncover WWW pages relevant to a search. The original purpose of a page might have been to inform but since the advent of search engines there has been another imperative to catch the engines' attention and to be rated as highly as possible. In turn the search engines will have to be more clever to filter out gratuitous promotion. This race is an ongoing evolutionary process.