Improving childhood vaccination rates.

U.S. parents who decline or delay selected vaccinations or refuse to vaccinate their children are a diverse group. Vaccine coverage can be increased by focusing on parents who encounter barriers to obtaining vaccines or hesitate because of fears about safety.

[1]  D. Diekema.  Responding to Parental Refusals of Immunization of Children , 2005, Pediatrics.

[2]  Nancy R. Lee,et al.  Social marketing as a strategy to increase immunization rates. , 2009, Archives of pediatrics & adolescent medicine.