Advertising method using overlay sound personalised for two-way television

The present invention relates to a method of advertising the viewers overlay sound customizable, interactive television. The method of the present invention, while being output to a predesigned video advertising content through the viewer of the TV system, and outputs the pre-registered overlay sound for a set-top box that is associated with the viewer's TV is a partial section of the image ad content . This is because the overlay sound produced by the viewer of the metadata, it is consequently possible to TV viewers customized video advertising.