论文信息 - A measurement model for the effect of mass-media - 字舞流文

A measurement model for the effect of mass-media

Gerhard H. Fischer | G. H. Fischer | G. Fischer

[1] F. Dröge,et al. Wirkungen der Massenkommunikation , 1973 .

[2] Michael L. Ray,et al. Repetition in Media Models: A Laboratory Technique , 1971 .

[3] D. Cox,et al. The analysis of binary data , 1971 .

[4] E. B. Andersen,et al. Asymptotic Properties of Conditional Maximum‐Likelihood Estimators , 1970 .

[5] Leonard M. Lodish,et al. A Media Planning Calculus , 1969, Oper. Res..

[6] A. Inkeles,et al. International Encyclopedia of the Social Sciences. , 1968 .

[7] G. Rasch. On General Laws and the Meaning of Measurement in Psychology , 1961 .

[8] J. Klapper. The effects of mass communication , 1960 .

[9] J. Neyman,et al. Consistent Estimates Based on Partially Consistent Observations , 1948 .