Application of QFDE on greenhouse gas reduction strategy

Purpose – Global warming has become one of the most important issues in today's world, and business behavior to prevent global warming is receiving more attention from stakeholders. Mandatory domestic emission trading schemes have not been implemented in Japan as of June 2011, resulting in more discretion being given to companies to set their carbon management strategies, especially in selecting optimal targets and measures to achieve them. The purpose of this paper is to demonstrate that quality function deployment for environment (QFDE), developed by incorporating environmental aspects into quality function deployment (QFD) in order to simultaneously handle environmental and traditional product quality requirements, can provide a framework for selecting targets and measures.Design/methodology/approach – The authors apply a three‐step approach: first, a framework for selecting measures is derived through a review of good‐practice activities in two leading companies; second, a framework based on QFDE is g...