International Conference on Information Systems ( ICIS ) 2010 ONLINE SOCIAL NETWORKING SITE ( SNS ) USE AT THE CAMPUS EMERGENCIES

Recent crisis incidents that have happened at university campuses show the critical importance of information sharing and communication during emergencies. Social networking sites (SNS) are potential communication media which can be used by students’ during such events. This researchin-progress articulates the motivational factors (perceived risk, perceived reward expectations, perceived trust in information accuracy, and perceived usefulness) determining the intention to use online social networking sites during emergencies. The paper ends with the research plan and methodologies to be used as well as the possible implications of this research. This paper will contribute to our understanding of the students’ use of SNS at campus emergencies, while implications will be of great interest to university administrations and emergency departments.

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