Unsupervised Sentiment Analysis with Signed Social Networks

Huge volumes of opinion-rich data is user-generated in social media at an unprecedented rate, easing the analysis of individual and public sentiments. Sentiment analysis has shown to be useful in probing and understanding emotions, expressions and attitudes in the text. However, the distinct characteristics of social media data present challenges to traditional sentiment analysis. First, social media data is often noisy, incomplete and fast-evolved which necessitates the design of a sophisticated learning model. Second, sentiment labels are hard to collect which further exacerbates the problem by not being able to discriminate sentiment polarities. Meanwhile, opportunities are also unequivocally presented. Social media contains rich sources of sentiment signals in textual terms and user interactions, which could be helpful in sentiment analysis. While there are some attempts to leverage implicit sentiment signals in positive user interactions, little attention is paid on signed social networks with both positive and negative links. The availability of signed social networks motivates us to investigate if negative links also contain useful sentiment signals. In this paper, we study a novel problem of unsupervised sentiment analysis with signed social networks. In particular, we incorporate explicit sentiment signals in textual terms and implicit sentiment signals from signed social networks into a coherent model SignedSenti for unsupervised sentiment analysis. Empirical experiments on two real-world datasets corroborate its effectiveness.