Cola wars continue : Coke and Pepsi in 2006

Professor David B. Yoffie and Research Associate Yusi Wang prepared the original version of this case, “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century,” HBS No. 702-442, which derives from earlier cases by Professor David B. Yoffie (HBS No. 702-442 and 794-055) and Professor Michael E. Porter (HBS No. 391-179). This version was prepared by Professor David B. Yoffie and Research Associate Michael Slind from published sources. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.