How banks apply marketing expertise to develop new derivatives
暂无分享,去创建一个
[1] Chris Storey,et al. Determinants of new product performance: A study in the financial services sector , 1996 .
[2] Preston G. Smith,et al. Developing products in half the time , 1995 .
[3] R. Calantone,et al. Determinants of New Product Performance: A Review and Meta-Analysis , 1994 .
[4] J. Workman. Marketing's Limited Role in New Product Development in One Computer Systems Firm , 1993 .
[5] A. Griffin,et al. An Interim Report on Measuring Product Development Success and Failure , 1993 .
[6] Chris Storey,et al. Marketplace success factors for new financial services , 1993 .
[7] R. Watts. ACCOUNTING FOR EXECUTIVE COMPENSATION , 1993 .
[8] F. Webster. The Changing Role of Marketing in the Corporation , 1992 .
[9] R. Schmenner,et al. Collapsing new product development times: Six case studies , 1992 .
[10] C. Crawford. The Hidden Costs of Accelerated Product Development , 1992 .
[11] S. Mathur,et al. Talking straight about competitive strategy , 1992 .
[12] C. Grönroos. Service Management and Marketing: Managing the Moments of Truth in Service Competition , 1992 .
[13] David Shipley,et al. Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD , 1992 .
[14] R. Cooper,et al. New industrial financial services: What distinguishes the winners , 1991 .
[15] R. Brooksbank. Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners , 1991 .
[16] Stephen Rowntree,et al. High technology product development in small firms: a challenge for marketing specialists , 1991 .
[17] Neil A. Morgan,et al. Internal marketing—The missing half of the marketing programme , 1991 .
[18] L. Dwyer,et al. Organizational Environment, New Product Process Activities, and Project Outcomes , 1991 .
[19] E. Gummesson. Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer , 1991 .
[20] L. Dwyer,et al. New product process activities and project outcomes , 1991 .
[21] Michael J. Baker,et al. Perspectives on marketing management , 1991 .
[22] R. McKenna,et al. Marketing is everything. , 1991, Harvard business review.
[23] V. Barabba. Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba, Gerald Zaltman , 1991 .
[24] Axel Johne,et al. Successful Product Innovation in UK and US Firms , 1990 .
[25] Thomas J. Peters,et al. Part One: Get Innovative or Get Dead , 1990 .
[26] G. Hooley,et al. The Marketing Concept: Putting the Theory into Practice , 1990 .
[27] George S. Day,et al. Market Driven Strategy: Processes for Creating Value , 1990 .
[28] Peter Tufano,et al. Financial innovation and first-mover advantages , 1989 .
[29] Michael J. Baker,et al. Marketing and Competitive Success , 1989 .
[30] Euromoney Publications Ltd. Telerate bank register , 1988 .
[31] R. Cooper,et al. New Products: What Separates Winners from Losers? , 1987 .
[32] R. V. Wyk. Innovation: The attacker's advantage : Richard N. Foster 316 pages, £14.95 (London, Macmillan, 1986) , 1987 .
[33] M. Porter. Competitive Advantage: Creating and Sustaining Superior Performance , 1985 .
[34] R. H. Waterman,et al. In Search of Excellence , 1983 .
[35] R E Miles,et al. Organizational strategy, structure, and process. , 1978, Academy of management review. Academy of Management.
[36] P. Kotler. Marketing Management: Analysis, Planning, Implementation and Control , 1972 .