A review of marketing research on product design and directions for future research
暂无分享,去创建一个
[1] Sankar Sen,et al. Why Do Consumers Buy Counterfeit Luxury Brands? , 2009 .
[2] Klaus Krippendorff,et al. Principles of Design and a Trajectory of Artificiality , 2011 .
[3] Glen M. Schmidt,et al. Consumer Valuation of Modularly Upgradeable Products , 2012, Manag. Sci..
[4] Qing Liu,et al. Noncompensatory Dyadic Choices , 2011, Mark. Sci..
[5] Mitzi M. Montoya,et al. Form and Function: A Matter of Perspective , 2011 .
[6] Hakil Moon,et al. Product Design Innovation and Customer Value: Cross‐Cultural Research in the United States and Korea , 2013 .
[7] Nikolaus Franke,et al. The "I Designed It Myself" Effect in Mass Customization , 2010, Manag. Sci..
[8] Gérard P. Cachon,et al. Drivers of Finished-Goods Inventory in the U.S. Automobile Industry , 2010, Manag. Sci..
[9] P. Pontrandolfo,et al. Developing Sustainable New Products in the Textile and Upholstered Furniture Industries: Role of External Integrative Capabilities , 2013 .
[10] Juanjuan Zhang,et al. The Perils of Behavior-Based Personalization , 2011, Mark. Sci..
[11] Richard C.M. Yam,et al. The Impact of Product Modularity on New Product Performance: Mediation by Product Innovativeness , 2011 .
[12] Gérard P. Cachon,et al. The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior , 2011, Manag. Sci..
[13] Fred M. Feinberg,et al. Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes , 2010, Manag. Sci..
[14] P. K. Kannan,et al. Retail Channel Structure Impact on Strategic Engineering Product Design , 2011, Manag. Sci..
[15] C. Page Moreau,et al. To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products , 2010 .
[16] M. G. Luchs,et al. Product Choice and the Importance of Aesthetic Design Given the Emotion-laden Trade-off between Sustainability and Functional Performance , 2012 .
[17] Cornelius Herstatt,et al. Developing Innovations Based on Analogies: Experience from Design and Engineering Consultants , 2010 .
[18] Dirk Snelders,et al. Designing Visual Recognition for the Brand , 2010 .
[19] Ashwin W. Joshi. Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations , 2010 .
[20] Gary L. Lilien,et al. The Total Product Design Concept and an Application to the Auto Market , 2012 .
[21] Darren W. Dahl,et al. Clarity in defining product design : inspiring research opportunities for the design process , 2011 .
[22] C. Moreau. Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value , 2011 .
[23] Jaap E. Wieringa,et al. What about design newness? Investigating the relevance of a neglected dimension of product innovativeness , 2009 .
[24] K. Ulrich. Design is Everything? , 2010 .
[25] Mariëlle E. H. Creusen,et al. The Different Roles of Product Appearance in Consumer Choice , 2005 .
[26] Steven D. Eppinger. The Fundamental Challenge of Product Design , 2011 .
[27] K. Scott Swan,et al. Perspective: The Emergence of Product Design as a Field of Marketing Inquiry† , 2011 .
[28] Wallace J. Hopp,et al. The Impact of Misalignment of Organizational Structure and Product Architecture on Quality in Complex Product Development , 2010, Manag. Sci..
[29] Gerard A. Athaide,et al. Managing Seller–Buyer Relationships during New Product Development* , 2009 .
[30] Charles H. Noble,et al. Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships* , 2010 .
[31] Cornelia Dröge,et al. Product and Process Modularity's Effects on Manufacturing Agility and Firm Growth Performance , 2011 .
[32] R. Dhar,et al. Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice , 2009 .
[33] Karthik Ramachandran,et al. Integrated Product Architecture and Pricing for Managing Sequential Innovation , 2011, Manag. Sci..
[34] N. Franke,et al. Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? , 2009 .