Generation Y: Understanding the Trend and Planning for the Impact

Our world is always changing but we are about to experience change like never before. We are now more connected than ever, while at the same time distributed across multiple countries, cultures and companies. There is a new generation of students, employees and consumers pushing much of this change called "Generation Y" (or Millennials or Echo Boomers). This is a specific group of individuals born from 1983 to 1994, and they have never known a world without cell phones, cable tv and the Internet. Their demands and expectations are having a profound effect on academia, work environments and consumer spend. Gen Yers, their use of the internet, along with the "device formerly known as the mobile phone" are pushing changes on all fronts. Understanding this trend is key to adapt to the critical change underway in the way technology will integrate the spheres of work, education and our communities.