Designing a long range marketing strategy for services
暂无分享,去创建一个
[1] G. L. Shostack. Breaking Free from Product Marketing , 1977 .
[2] G. D. N. Worswick,et al. The Service Economy. , 1969 .
[3] Toward a theory of professional service marketing , 1978 .
[4] Robert F. Young,et al. Marketing consumer services : new insights , 1978 .
[5] H. Håkansson,et al. Industrial marketing: An organizational problem? , 1975 .
[6] Frederick E. Webster,et al. Management Science in Industrial Marketing , 1978 .
[7] J. M. Rathmell. Marketing in the service sector , 1974 .
[8] C. Grönroos. An applied theory for marketing industrial services , 1979 .
[9] William R. George,et al. Marketing Activities in the Service Industries , 1974 .