The Power of Innovation and Strategic Sustainability Positioning: A Survey of the Mining Sector in Brazil

This study investigates the relationship between the power of innovation and the sustainability strategies of companies involved in the minerals extraction sector in Brazil. The study included companies associated with the Brazilian Mining Institute, and it used research surveys to gather data. Analysis of the survey data revealed that companies with highly intensive characteristics in regard to innovation and environmental activities (environmental management activities) also display offensive, or proactive, strategies for pursuing sustainability.