Analysis of the Russian retail sector: Prospects for cross‐border M&A activity

Purpose – The paper aims at providing a contemporary analysis of Russia's developing retail sector. Of special interest is the internationalization of this market through cross‐border mergers and acquisitions (M&A). This is done by identifying major trends in this sector and providing projections concerning forthcoming acquisition activity.Design/methodology/approach – The paper builds primarily on second‐hand data. In addition to the analysis of macro‐economic indicators, the paper also provides three case‐based analyses of leading firms in the Russian market.Findings – Previous research has shown that the retail industry is gradually saturating and further growth is sought through acquisitions and expanding into emerging markets. As the findings shows, Russia's two largest cities represent basically the driver of the economy, and constitute the platform for the growth of modern retail concepts. The Russian retail sector is currently experiencing gradual internal restructuring, and leading retailers have...

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