A Methodology for Quantifying the Perceived Environmental Friendliness of Vehicle Silhouettes in Engineering Design

Methods from psychology and engineering are used to quantify subjective, or perceptual, design attributes of artifacts. A modeling framework of perceptual attributes suitable for inclusion in design optimization is presented. The framework includes stimuli development based on design of experiments, survey design, and statistical analysis of data. The proposed modeling method is demonstrated on a subjective attribute we call ‘perceived environmental friendliness’ using vehicle silhouettes as a case study.Copyright © 2009 by ASME

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