The Impact of Incentives on Notice and Take-down

We consider a number of notice and take-down regimes for Internet content. These differ in the incentives for removal, the legal framework for com- pelling action, and the speed at which material is removed. By measuring how quickly various types of content are removed, we determine that the requester's incentives outweigh all other factors, from the penalties available, to the methods used to obstruct take-down.