A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

[1]  M. Griffiths,et al.  The perceived influence of sports betting marketing techniques on disordered gamblers in treatment , 2020, European Sport Management Quarterly.

[2]  M. Griffiths,et al.  Gambling advertising during live televised male sporting events in Ireland: A descriptive study , 2020, Irish Journal of Psychological Medicine.

[3]  M. Stead,et al.  Examining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdom. , 2020, Public health.

[4]  S. Lawn,et al.  A Literature Review and Gap Analysis of Emerging Technologies and New Trends in Gambling , 2020, International journal of environmental research and public health.

[5]  Elliot A. Ludvig,et al.  Who uses custom sports betting products? , 2019, Addiction Research & Theory.

[6]  S. Jiménez-Murcia,et al.  CUSTOMIZATION AND PERSONALIZATION OF SPORTS BETTING PRODUCTS: IMPLICATIONS FOR RESPONSIBLE GAMBLING , 2019, Gaming Law Review.

[7]  N. Hing,et al.  Are sports bettors looking at responsible gambling messages? An eye-tracking study on wagering advertisements , 2019, Journal of behavioral addictions.

[8]  Elizabeth A. Killick,et al.  A Content Analysis of Gambling Operators’ Twitter Accounts at the Start of the English Premier League Football Season , 2019, Journal of Gambling Studies.

[9]  Elliot A. Ludvig,et al.  Testing a gambling warning label’s effect on behavior , 2019 .

[10]  E. Tisdall.  Interim Synthesis Report The effect of gambling marketing and advertising on children, young people and vulnerable adults , 2019 .

[11]  R. Cassidy,et al.  Recall and awareness of gambling advertising and sponsorship in sport in the UK: a study of young people and adults , 2019, Harm Reduction Journal.

[12]  Sally Melissa Gainsbury.  GAMING-GAMBLING CONVERGENCE: RESEARCH, REGULATION, AND REACTIONS , 2019, Gaming Law Review.

[13]  N. Hing,et al.  Wagering Advertisements and Inducements: Exposure and Perceived Influence on Betting Behaviour , 2019, Journal of Gambling Studies.

[14]  N. Hing,et al.  Are direct messages (texts and emails) from wagering operators associated with betting intention and behavior? An ecological momentary assessment study , 2018, Journal of behavioral addictions.

[15]  R. Cassidy,et al.  Young people’s awareness of the timing and placement of gambling advertising on traditional and social media platforms: a study of 11–16-year-olds in Australia , 2018, Harm Reduction Journal.

[16]  Matthew S. Eastin,et al.  Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking , 2018, Journal of Interactive Advertising.

[17]  M. Griffiths,et al.  In-Play Sports Betting: a Scoping Study , 2018, International Journal of Mental Health and Addiction.

[18]  N. Hing,et al.  Does the uptake of wagering inducements predict impulse betting on sport? , 2018, Journal of behavioral addictions.

[19]  N. Hing,et al.  Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements , 2017, Journal of behavioral addictions.

[20]  M. Griffiths,et al.  Marketing and Advertising Online Sports Betting: A Problem Gambling Perspective , 2017 .

[21]  J. Derevensky,et al.  The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies , 2017, Harm Reduction Journal.

[22]  R. Tunney,et al.  Understanding the psychology of mobile gambling: A behavioural synthesis , 2016, British journal of psychology.

[23]  M. Daube,et al.  “It's just everywhere!” Children and parents discuss the marketing of sports wagering in Australia , 2016, Australian and New Zealand journal of public health.

[24]  N. Hing,et al.  Affective response to gambling promotions during televised sport: a qualitative analysis , 2016 .

[25]  Melanie J Randle,et al.  Child and parent recall of gambling sponsorship in Australian sport , 2016 .

[26]  Daniel L. King,et al.  Exposure to and engagement with gambling marketing in social media: Reported impacts on moderate-risk and problem gamblers. , 2016, Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors.

[27]  A. Blaszczynski,et al.  RESPONSIBLE MARKETING AND ADVERTISING IN GAMBLING: A CRITICAL REVIEW , 2015 .

[28]  M. Griffiths,et al.  The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers. , 2015, Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors.

[29]  N. Hing,et al.  Sports-Embedded Gambling Promotions: A Study of Exposure, Sports Betting Intention and Problem Gambling Amongst Adults , 2015, International Journal of Mental Health and Addiction.

[30]  N. Hing,et al.  Adolescent exposure to gambling promotions during televised sport: an exploratory study of links with gambling intentions , 2014 .

[31]  Alex Blaszczynski,et al.  Do advertising and promotions for online gambling increase gambling consumption? An exploratory study , 2014 .

[32]  N. Hing,et al.  Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions , 2013 .

[33]  Eun-Joo Park,et al.  Apparel product attributes, web browsing, and e-impulse buying on shopping websites , 2012 .

[34]  G. Reith,et al.  Beyond addiction or compulsion: the continuing role of environment in the case of pathological gambling. , 2012, Addiction.

[35]  Colin McLeod,et al.  ‘They are working every angle’. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies , 2012 .

[36]  Per Binde.  Exploring the Impact of Gambling Advertising: An Interview Study of Problem Gamblers , 2009, International Journal of Mental Health and Addiction.

[37]  Thomas Holtgraves,et al.  Evaluating the Problem Gambling Severity Index , 2009, Journal of Gambling Studies.

[38]  Alex Wang.  Advertising Engagement: A Driver of Message Involvement on Message Effects , 2006, Journal of Advertising Research.

[39]  S. Sofaer.  Qualitative methods: what are they and why use them? , 1999, Health services research.

[40]  Richard H. Thaler,et al.  Mental Accounting and Consumer Choice , 1985, Mark. Sci..

[41]  Thomas Raymen.  Lifestyle Gambling in Accelerated Culture , 2019, Deviant Leisure.

[42]  M. Daube,et al.  The marketing of wagering on social media : an analysis of promotional content on YouTube, Twitter and Facebook , 2015 .

[43]  N. Hing,et al.  Embedded gambling promotion in Australian football broadcasts: an exploratory study , 2013 .

[44]  Griffiths.  Does advertising of gambling increase gambling addiction , 2005 .

[45]  V. Braun,et al.  Please Scroll down for Article Qualitative Research in Psychology Using Thematic Analysis in Psychology , 2022 .