Consumer Decision Making Styles: A Multi- Country Investigation

Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross‐cultural issues.

[1]  M. Morrin,et al.  Cross-National Consumer Research Traditions , 1994 .

[2]  Steven Lysonski,et al.  Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles , 1993 .

[3]  Jeanne L. Hafstrom,et al.  Consumer Decision-Making Styles: Comparison Between United States and Korean Young Consumers , 1992 .

[4]  R. Green,et al.  Cross-Cultural Examination of the Fishbein Behavioral Intentions Model , 1991 .

[5]  J. C. Andrews,et al.  Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners , 1991 .

[6]  George B. Sproles,et al.  Consumer Decision‐Making Styles as a Function of Individual Learning Styles , 1990 .

[7]  David W. Gerbing,et al.  An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment , 1988 .

[8]  Attila Yaprak,et al.  A Cross-National Comparison of Consumer Research Measures , 1987 .

[9]  George B. Sproles,et al.  A methodology for profiling consumers' decision-making styles , 1986 .

[10]  Robert A. Peterson,et al.  Empirical Research in International Marketing: 1976–1982 , 1984 .

[11]  C. Craig,et al.  International Marketing Research , 1983 .

[12]  John L. Lastovicka,et al.  On the Validation of Lifestyle Traits: A Review and Illustration , 1982 .

[13]  Alice M. Tybout,et al.  Designing Research for Application , 1981 .

[14]  J. Bettman.  An information processing theory of consumer choice , 1979 .

[15]  J. Jacoby,et al.  Brand Loyalty: Measurement and Management , 1978 .

[16]  J. Nunnally,et al.  Psychometric Theory: NY. , 1978 .

[17]  Jack L. Engledow,et al.  The information seekers , 1976 .

[18]  Hans B. Thorelli,et al.  The information seekers : an international study of consumer information and advertising image , 1976 .

[19]  R. Green,et al.  Methodological Considerations in Cross-National Consumer Research , 1976 .

[20]  E. Maynes,et al.  Decision-Making for Consumers: An Introduction to Consumer Economics , 1976 .

[21]  William J. Vastine.  Maynes, E. Scott. Decision-Making for Consumers, A Guide to Consumer Economics. New York: Macmillian Publishing Co., forthcoming , 1976 .

[22]  Patrick J. Robinson.  Book Review: Some Informative Content, Some Pretentious Mediocrity, all Poorly Marketed by AMA: Life Style and Psychographics , 1975 .

[23]  W. Wells.  Life style and psychographics , 1974 .