The business community and the environment: An important partnership

C omplacency has never been a friend to American business. This country's long and exciting economic rise is the sto W of how imagination and hard work turn daunting challenges into profitable opportunities. Our ability to harness technology, absorb new ideas, and learn from mistakes has made the U.S. economy the world's most dynamic and most emulated. Today American business faces its most difficult task and its greatest opportunity. As we move toward the next century, we are becoming acutely aware that what is needed to stem the tide of environmental decline is a clear vision of the problem and the energy and determination to overcome it. These are the same tools that have been wielded by American business for more than a century, and they have never before been so vitally needed.