论文信息 - Effects of Brand Value Commitment on Consumer Perception and Brand Loyal - 字舞流文

Effects of Brand Value Commitment on Consumer Perception and Brand Loyal

Rui Zhang | Yi Zhang | Lin Lan | Jinping Liu | Feifei Liu

[1] Richard Jones. Finding sources of brand value: Developing a stakeholder model of brand equity , 2005 .

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[3] A. Herrmann,et al. The Social Influence of Brand Community: Evidence from European Car Clubs , 2005 .