Business Modelling Revisited: The Configuration of Control and Value

Purpose - This paper aims to provide a theoretically grounded framework for designing and analysing business models for (mobile) information communication technology (ICT) services and systems. Design/methodology/approach - The paper reviews the most topical literature on business modelling, as well as general strategic management, industrial economics and network economics literature, it also constructs a new integrated framework. Findings - The study finds that business model design is interpreted as the (re)configuration of control parameters on the one hand, and value parameters on the other hand within a particular innovation system. Originality/value - The paper is informed by a wide range of theories and approaches and proposes an improved and generally applicable framework.

[1]  Dieter K. Hammer,et al.  Architectures in context: on the evolution of business, application software, and ICT platform architectures , 2004, Inf. Manag..

[2]  Joseph Farrell,et al.  Choosing How to Compete: Strategies and Tactics in Standardization , 1994 .

[3]  M. Porter.  Competitive Advantage: Creating and Sustaining Superior Performance , 1985 .

[4]  Alexander Osterwalder,et al.  The business model ontology a proposition in a design science approach , 2004 .

[5]  Adamantia G. Pateli.  A Framework for Understanding and Analysing eBusiness Models , 2003, Bled eConference.

[6]  Carleen F. Maitland,et al.  Resource-Based Interdependencies in Value Networks for Mobile E-Services , 2005, Int. J. E Bus. Res..

[7]  Stefan M. Koruna,et al.  Leveraging knowledge assets: combinative capabilities – theory and practice , 2004 .

[8]  Kim B. Clark,et al.  Design Rules: The Power of Modularity , 2000 .

[9]  D. Teece,et al.  DYNAMIC CAPABILITIES AND STRATEGIC MANAGEMENT , 1997 .

[10]  Vilas Wuwongse,et al.  Intelligence in Communication Systems: IFIP International Conference, INTELLCOMM 2004, Bangkok, Thailand, November 23-26, 2004, Proceedings , 2004 .

[11]  Leslie Haddon,et al.  Design and the domestication of information and communication technologies: technical change and everyday life , 1996 .

[12]  Pieter Ballon,et al.  The business model impact of flexible spectrum management and cognitive networks , 2007 .

[13]  Yves Pigneur,et al.  An Ontology for m-Business Models , 2002, ER.

[14]  Margaret Dalziel,et al.  ASYMMETRIC INTERFIRM RELATIONS , 2005 .

[15]  Andrea Prencipe,et al.  The Business of Systems Integration , 2004 .

[16]  Ethan V. Munson.  Interoperability of Software Documents , 2008 .

[17]  Sajda Qureshi,et al.  Organizational Transformation through Business Models: A Framework for Business Model Design , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[18]  Jacques Thevenot,et al.  L'Internet marchand : caractérisation et positionnements stratégiques , 2000 .

[19]  Don Tapscott,et al.  Creating value in the network economy , 1999 .

[20]  Paul Israel,et al.  The Sources of Innovation , 1990 .

[21]  Knut Blind.  Interoperability of Software: Demand and Solutions , 2007 .

[22]  Rachel E. Kranton,et al.  Networks versus Vertical Integration , 2000 .

[23]  Frederik D. Wiersema,et al.  Customer intimacy and other value disciplines , 1993 .

[24]  J. Linder,et al.  Changing Business Models: Surveying the Landscape , 2000 .

[25]  Oscar Hauptman,et al.  Industries in the making: Product modularity, technological innovation and the product life cycle , 2001 .

[26]  M. Poel,et al.  Business model analysis as a new tool for policy evaluation: policies for digital content platforms , 2007 .

[27]  Reda Reda.  Intelligence in Communication Systems, Evolution, Trends and the Business Opportunities , 2004, INTELLCOMM.

[28]  Harry Bouwman,et al.  Dynamic Business Model Framework for Value Webs , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[29]  Robin Mansell,et al.  The New Telecommunications: A Political Economy of Network Evolution , 1994 .

[30]  Richard Hawkins,et al.  A Transaction Structure Approach to Assessing the Dynamics and Impacts of 'Business-to-Business' Electronic Commerce , 2006, J. Comput. Mediat. Commun..

[31]  Jaap Gordijn,et al.  Designing and evaluating e-business models , 2001 .

[32]  Marco Iansiti,et al.  The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability , 2004 .

[33]  Michael A. Cusumano,et al.  Platform leadership , 2002 .

[34]  Paul Timmers,et al.  Business Models for Electronic Markets , 1998, Electron. Mark..

[35]  J. West,et al.  Open innovation : researching a new paradigm , 2008 .

[36]  Geoff Mulgan,et al.  Communication and Control: Networks and the New Economies of Communication , 1991 .

[37]  A. J. Slywotzky.  Value Migration: How to Think Several Moves Ahead of the Competition , 1995 .

[38]  E. P. Michael.  Strategy and the Internet. , 2001 .

[39]  Michael A. Cusumano,et al.  Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation , 2002 .

[40]  Dieter Ernst,et al.  Limits to Modularity: Reflections on Recent Developments in Chip Design , 2005 .

[41]  Stefano Brusoni,et al.  Modularity as an Entry Strategy: The invasion of new niches in the LAN equipment industry , 2005 .

[42]  R. Amit,et al.  Value creation in E‐business , 2001 .

[43]  Bruno Jullien,et al.  Two-Sided Markets and Electronic Intermediaries , 2004, SSRN Electronic Journal.

[44]  R. Garud,et al.  Technological and Organizational Designs for Realizing Economies of Substitution , 1997 .

[45]  A. Cox.  Power, value and supply chain management , 1999 .

[46]  Harry Bouwman,et al.  Customer and Network Value of Mobile Services: Balancing Requirements and Strategic Interests , 2004, ICIS.

[47]  Susan Lambert,et al.  A Business Model Research Schema , 2006, Bled eConference.

[48]  E. Faber,et al.  Designing business models for mobile ICT services , 2003 .

[49]  Bart J. Bronnenberg,et al.  Advertising versus pay-per-view in electronic media , 2003 .

[50]  Erik Bohlin,et al.  Japan's Mobile Internet Success Story - Facts, Myths, Lessons and Implications , 2004 .

[51]  Henry Chesbrough,et al.  Open Innovation: The New Imperative for Creating and Profiting from Technology , 2003 .

[52]  Hal R. Varian,et al.  Information rules - a strategic guide to the network economy , 1999 .

[53]  Peter Weill,et al.  Place to Space: Migrating to Ebusiness Models , 2001 .

[54]  H. Varian,et al.  The Economics Of Information Technology , 2004 .

[55]  Jonas Hedman,et al.  The Business model: A Means to Understand the Business Context of Information and Communication Technology , 2002 .

[56]  William Lehr,et al.  Understanding Vertical Integration in the Internet , 1998 .

[57]  K. Dittrich,et al.  ORGANIZATIONAL FORMS FOR THE DEVELOPMENT OF NEW BROADBAND SERVICES: A DYNAMIC MODEL FOR THE DEGREE OF INTEGRATION BETWEEN COLLABORATING FIRMS , 2006 .

[58]  Y. Pigneur,et al.  E‐business model design, classification, and measurements , 2002 .