Types of Virtual Communities and Virtual Brand Communities

Virtual communities have evolved considerably since they began. They have gone from being news groups and chat rooms to communities of people with strong bonds, diverse media for maintaining contact, and even with power in their sectors of interest. Virtual communities help their members overcome the sensation of isolation and allow them to maintain social activities.

[1]  M. Hatch,et al.  Toward a theory of brand co-creation with implications for brand governance , 2010 .

[2]  Pauline Maclaran,et al.  Researching the social Web: marketing information from virtual communities , 2002 .

[3]  R. Kozinets.  E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption , 1999 .

[4]  B. Shepard,et al.  From ACT Up to the Wto: Urban Protest and Community Building in the Era of Globalization , 2002 .

[5]  S. Krishnamurthy,et al.  Anti-branding on the internet , 2009 .

[6]  R. Bagozzi,et al.  A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities , 2004 .

[7]  S. R. Hiltz.  Online communities , 1983 .

[8]  Joon Koh,et al.  Knowledge sharing in virtual communities: an e-business perspective , 2004, Expert Syst. Appl..

[9]  Candice R. Hollenbeck,et al.  Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart , 2010 .

[10]  Joon Koh,et al.  Sense of Virtual Community : Conceptual Framework and Empirical Validation , 2001 .

[11]  Robert M. Schindler,et al.  Internet forums as influential sources of consumer information , 2001 .

[12]  Jochen Wirtz,et al.  Managing brands and customer engagement in online brand communities , 2013 .

[13]  Craig J Thompson,et al.  The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization , 2004 .

[14]  Andrew N. Smith,et al.  How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? , 2012 .

[15]  Tom J. Brown,et al.  Social versus psychological brand community: The role of psychological sense of brand community , 2008 .

[16]  Constance Elise Porter,et al.  A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research , 2006, J. Comput. Mediat. Commun..

[17]  Bin Wang,et al.  From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention , 2010, Electron. Commer. Res. Appl..

[18]  Reinhard Franz,et al.  Customer integration with virtual communities. Case study: the online community of the largest regional newspaper in Austria , 2003, 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the.

[19]  K. Ruyter,et al.  Social Capital Production in a Virtual P3 Community , 2008 .

[20]  Katarina Stanoevska-Slabeva,et al.  Communities in the Digital Economy , 2002, Int. J. Electron. Commer..

[21]  Namho Chung,et al.  Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games , 2011, Comput. Hum. Behav..

[22]  Vijay Mahajan,et al.  The Economic Leverage of the Virtual Community , 2001, Int. J. Electron. Commer..

[23]  Utpal M. Dholakia,et al.  Participant diversity and expressive freedom in firm-managed and customer-managed brand communities , 2013 .

[24]  B. Cova,et al.  Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” , 2006 .

[25]  Yongjun Sung,et al.  An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites , 2010 .

[26]  Jan Marco Leimeister,et al.  Success factors of virtual communities from the perspective of members and operators: an empirical study , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[27]  Herbjørn Nysveen,et al.  Building brand relationships online: A comparison of two interactive applications , 2002 .

[28]  L. Berry.  Relationship marketing of services—growing interest, emerging perspectives , 1995 .

[29]  Joseph Cothrel,et al.  Measuring the success of an online community , 2000 .

[30]  Candice R. Hollenbeck,et al.  Consumer Activism on the Internet: The Role of Anti-brand Communities , 2006 .

[31]  D. Holt.  Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding , 2002 .

[32]  Ainsworth Bailey.  Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations , 2004 .

[33]  Sheizaf Rafaeli,et al.  Time to Split, Virtually: 'Discourse Architecture' and 'Community Building' Create Vibrant Virtual Publics , 2000, Electron. Mark..

[34]  Katarina Stanoevska-Slabeva,et al.  Toward a Community-Oriented Design of Internet Platforms , 2002, Int. J. Electron. Commer..

[35]  J. Hagel,et al.  Net gain: Expanding markets through virtual communities , 1999 .

[36]  Yu-Chen Chen,et al.  The value of participation in virtual consumer communities on brand loyalty , 2006, Internet Res..

[37]  Ulrike Lechner,et al.  Business Models and System Architectures of Virtual Communities: From a Sociological Phenomenon to Peer-to-Peer Architectures , 2002, Int. J. Electron. Commer..

[38]  Larry Weber,et al.  Marketing to the Social Web: How Digital Customer Communities Build Your Business , 2007 .

[39]  Melanie E. Zaglia.  Brand communities embedded in social networks☆ , 2013, Journal of business research.

[40]  L. J. Harrison‐Walker.  E‐complaining: a content analysis of an Internet complaint forum , 2001 .

[41]  Richard Gruner,et al.  Firm-hosted online brand communities and new product success , 2014 .

[42]  Lorne Olfman,et al.  The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty , 2008, Int. J. Electron. Commer..

[43]  France Henri,et al.  Understanding and analysing activity and learning in virtual communities , 2003, J. Comput. Assist. Learn..

[44]  R. Varman,et al.  Freedom and Consumption: Toward Conceptualizing Systemic Constraints for Subaltern Consumers in a Capitalist Society , 2007 .

[45]  Hope Jensen Schau,et al.  When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities , 2013 .

[46]  Christian M. Messerschmidt,et al.  Babbling before banking? Online communities and pre‐purchase information seeking , 2009 .

[47]  Alladi Venkatesh,et al.  Has the Internet become indispensable? , 2004, CACM.

[48]  Dotun Adebanjo,et al.  Developmental approaches to B2B virtual communities , 2011 .

[49]  Timothy W. Aurand,et al.  Building brand community membership within organizations: a viable internal branding alternative? , 2010 .