Business Model Innovation: A Thematic Map

The third chapter is the core of this book and it introduces a fine-grained ontological exploration of BMI. Specifically, this chapter focuses on the results of our systematic literature review and the related thematic and the ontological analyses of the 156 papers selected for this research. With the help of thematic maps and ontological tables, the authors illustrate the 56 themes resulting from the analyses, categorized into seven macro themes: definitions of BMI, drivers of BMI, outcomes of BMI, barriers to BMI, enablers of BMI, tools of BMI, and processes of BMI. Moreover, this chapter provides a specific discussion on the conceptualization of BMI that reveals its dual nature: the first one being connected to the changes to BM components and the second one to the dynamisms related to the continuous innovation of BMs. Finally, the paper concludes with specific discussions and presents a research agenda, and related future research suggestions, for each macro-theme identified in the systematic literature review (i.e., BMI definitions, drivers, outcomes, barriers, enablers, tools, and processes).

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