Retail Space Allocation
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The aim of this monograph is to identify principles of retail space allocation (RSA), and discuss their role in sales creation. A number of considerations make an understanding of, and ability to apply, these principles more important today than before. Significant amongst these are the domination of multiples in a growing number of retail sectors, the continuing trend towards self‐service, the diminishing number of retail outlets, the pressure on retail margins and shifts in shopper buying behaviour.
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