Using LibQUAL+(™) Data in Strategic Planning

Abstract Like many other university libraries, Bowling Green State University (BGSU) faces the challenges of change due to reduced funding, competition from information vendors, and new emerging technologies that have fueled users' expectations. These factors have led to a review of the library's role and operations, which in turn has resulted in significant strategic planning to ensure the library's central role in higher education. Users' perceptions play a key role in defining the role and centrality of the library. Recognizing the value of user feedback in planning, BGSU Libraries participated in the LibQUAL+(™) survey as a member library of the OhioLINK consortium in spring 2002. The LibQUAL+(™) data, coupled with subsequent focus group interviews, provided valuable user feedback that will be helpful in developing plans to achieve our strategic goals.