论文信息 - How motivation, opportunity and ability can drive online airline ticket purchases

How motivation, opportunity and ability can drive online airline ticket purchases

Despite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patronsâ€™ intentions to purchase tickets online and the features that influence online airline ticket purchases. A sample of online purchasers of airline tickets in Spain is examined.

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