Linking Technology and New Product Development

This study explores the linkage between technology development and new product development (NPD). Literature suggests that there is gap between technology development and product development. We develop a set of propositions through review of previous research and a case study from the semiconductor industry. We conclude that for successful integration of technologies into products, a formal technology integration process and technology portfolio management are highly recommended to prevent a misalignment between technology development and product development processes.

[1]  Boulevard de Constance.  Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility , 2002 .

[2]  Dundar F. Kocaoglu,et al.  A participative approach to program evaluation , 1983, IEEE Transactions on Engineering Management.

[3]  J. C. Sandvig,et al.  Customizing Concurrent Engineering Processes: Five Case Studies , 1996 .

[4]  James F. Fairbank,et al.  Internalizing external technology: A model of governance mode choice and an empirical assessment , 1999 .

[5]  Christen Rose-Anderssen,et al.  New Product Development as a Complex Adaptive System of Decisions , 2006 .

[6]  Jeffrey L. Ringuest,et al.  The linear R&D project selection problem: an alternative to net present value , 1990 .

[7]  Madjid Tavana,et al.  CROSS: A Multicriteria Group-Decision-Making Model for Evaluating and Prioritizing Advanced-Technology Projects at NASA , 2003, Interfaces.

[8]  Robert G. Cooper,et al.  Overhauling the new product process , 1996 .

[9]  T. Verhallen,et al.  The influence of business strategy on new product activity : The role of market orientation , 2003 .

[10]  Marco Iansiti,et al.  Technology integration: Managing technological evolution in a complex environment , 1995 .

[11]  A. Griffin.  PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices , 1997 .

[12]  William Rudelius,et al.  New product development process: Stages and successes in the medical products industry , 1997 .

[13]  Lynda Aiman-Smith,et al.  Assessing a multidimensional measure of radical technological innovation , 1995 .

[14]  S. Hart,et al.  Industrial companies' evaluation criteria in new product development gates , 2003 .

[15]  Kenneth B. Kahn,et al.  An Exploratory Investigation of NPD Practices in Nonprofit Organizations , 2006 .

[16]  K. Heidenberger.  Dynamic project selection and funding under risk: A decision tree based MILP approach , 1996 .

[17]  M. Tushman,et al.  Technological Discontinuities and Organizational Environments , 1986 .

[18]  R. Cooper,et al.  Best Practices for Managing R&D Portfolios , 1998 .

[19]  Seungwoo Seo,et al.  A matrix approach for telecommunications technology selection , 1997 .

[20]  M. Torkkeli,et al.  The contribution of technology selection to core competencies , 2002 .

[21]  Kim B. Clark,et al.  Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of , 1990 .

[22]  Adedeji Badiru,et al.  A multiattribute spreadsheet model for manufacturing technology justification , 1991 .

[23]  David M. Szymanski,et al.  Why Some New Products are More Successful than Others , 2001 .

[24]  Abbie Griffin,et al.  Modeling market information processing in new product development: An empirical analysis , 2006 .

[25]  Ari P. J. Vepsalainen,et al.  Analysis of R&D portfolio strategies for contract competition , 1988 .

[26]  Robert K. Yin,et al.  Applications of case study research , 1993 .

[27]  Robert G. Cooper,et al.  Portfolio Management in New Product Development: Lessons from the Leaders-I , 1997 .

[28]  E. A. Young.  Guiding technology development and transition into products responsive to end-user needs , 1993 .

[29]  Hing Kai Chan,et al.  An integrated fuzzy decision support system for multicriterion decision-making problems , 2003 .

[30]  Mike Gregory,et al.  Industrial concerns in technology selection , 1997, Innovation in Technology Management. The Key to Global Leadership. PICMET '97.

[31]  A. Weiss,et al.  Technological Infrastructure and the Implementation of Technological Strategies , 1989 .

[32]  J. Mikkola.  Portfolio management of R&D projects: implications for innovation management , 2001 .

[33]  Jack R. Mkrkdtth,et al.  Justification techniques for advanced manufacturing technologies , 1986 .

[34]  K. Atuahene–Gima,et al.  Market Orientation and Innovation , 1996 .

[35]  Gary David Holt,et al.  Applying Cluster Analysis to Construction Contractor Classification , 1996 .

[36]  Amrik S. Sohal,et al.  Organisational characteristics associated with AMT adoption - towards a contingency framework , 1999 .

[37]  Neil McEwen,et al.  Managing organizational change—A strategic approach , 1988 .

[38]  Christian Stummer,et al.  Interactive R&D portfolio analysis with project interdependencies and time profiles of multiple objectives , 2003, IEEE Trans. Engineering Management.

[39]  V. Krishnan,et al.  Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility , 2002, Manag. Sci..

[40]  George M. Scott,et al.  Critical technology management issues of new product development in high-tech companies , 2000 .

[41]  Kenneth B. Kahn,et al.  PERSPECTIVE: Establishing an NPD Best Practices Framework , 2006 .

[42]  A. Efstathiades,et al.  Advanced manufacturing technology transfer and implementation in developing countries The case of the Cypriot manufacturing industry , 2000 .

[43]  John C. Narver,et al.  Responsive and proactive market orientation and new-product success. , 2004 .

[44]  R. Calantone,et al.  Determinants of New Product Performance: A Review and Meta-Analysis , 1994 .

[45]  Marco Iansiti,et al.  Technology development and integration: an empirical study of the interaction between applied science and product development , 1995 .

[46]  George Q. Huang,et al.  Current practices of engineering change management in UK manufacturing industries , 1999 .

[47]  Christian Stummer,et al.  Research and development project selection and resource allocation: a review of quantitative modelling approaches , 1999 .

[48]  B. Bowonder,et al.  Competitive and technology management strategy: a case study of TELCO , 1998 .

[49]  Clayton M. Christensen,et al.  Strategies for Survival in Fast-Changing Industries , 1998 .

[50]  Gillian Symon,et al.  Qualitative methods in organizational research : a practical guide , 1994 .

[51]  Robert K. Perdue,et al.  Valuation of R and D Projects Using Options Pricing and Decision Analysis Models , 1999, Interfaces.

[52]  T. Saaty.  How to Make a Decision: The Analytic Hierarchy Process , 1990 .

[53]  James M. Utterback,et al.  Multi-mode interaction among technologies , 1997 .

[54]  Jin K. Han,et al.  Market Orientation and Organizational Performance: Is Innovation a Missing Link? , 1998 .

[55]  Pieter Groenveld.  Roadmapping Integrates Business and Technology , 1997 .

[56]  A. Jägle,et al.  Shareholder Value, Real Options, and Innovation in Technology‐Intensive Companies , 1999 .

[57]  Thomas Åstebro,et al.  Key success factors for technological entrepreneurs' R&D projects , 2004, IEEE Transactions on Engineering Management.

[58]  Willow A. Sheremata.  Centrifugal and Centripetal Forces in Radical New Product Development Under Time Pressure , 2000 .

[59]  K. Eisenhardt.  Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[60]  K. Pavitt.  Technologies, Products and Organization in the Innovating Firm: What Adam Smith Tells Us and Joseph Schumpeter Doesn't , 1998 .

[61]  Charles Baden-Fuller,et al.  Lessons from the Celltech Case: Balancing Knowledge Exploration and Exploitation in Organizational Renewal , 1999 .

[62]  Y. Gousty,et al.  An integrated approach to project evaluation and selection , 1988 .

[63]  M. Berry,et al.  Managing technology and innovation: a review , 1994 .

[64]  David Lei,et al.  Industry evolution and competence development: the imperatives of technological convergence , 2000, Int. J. Technol. Manag..

[65]  Jin K. Han,et al.  Market Orientation and Organizational Performance: Is Innovation a Missing Link? , 1998 .

[66]  C. Karlsson,et al.  MANAGING NEW TECHNOLOGY INTEGRATION: INTEGRATING SOFTWARE IN MANUFACTURED PRODUCTS , 2005 .

[67]  Keith Goffin,et al.  Learning from Postproject Reviews: A Cross‐Case Analysis* , 2007 .

[68]  Kenneth B. Kahn.  The PDMA Handbook of New Product Development , 1996 .

[69]  A. Ingold.  Revenue management: Hard-core tactics for market domination , 2002 .