Impact of Emotional Intelligence on Emotional Labor Strategy: the Mediating Effects of General Self-Efficacy and Organizational Identification

The present study conducted questionnaire method by taking 240 samples from service industry employees to probe into the relations between EI, GSE, OI and ELS. The result shows that: 1) a significant positive correlation between EI and all dimensions of ELS; 2) significant mediating effect by GSE between EI and surface-acting, deep-acting and automatic-acting of emotional labor; 3) significant mediating effect by OI between EI and deep-acting and automatic-acting of emotional labor. In the last part, the theory and practical significance of the paper will be discussed.