Investigating the determinants of Big Data Analytics (BDA) adoption in Asian emerging economies

Big Data Analytics (BDA), being an emerging technology, is used in many echelons of business and management. Extant research lack focus on the factors that impact the organizational adoption of this technology. Organizations need to assimilate it in a full-scale and deep level to fully realize its benefits and therefore worthy of study. Present paper, drawing upon Technology-Organization-Environment (TOE) framework, proposes and investigates the determinants that influence BDA adoption in context of the firms from two big emerging economies of Asia –China and India. Data collected from 106 organizations is tested and the results and implications contribute to understanding of the determinants affecting BDA adoption.

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