Further Tests with Click, Block, and Heat Maps Applied to Website Evaluations

Usability is defined as the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of user. Usability of a website is a very crucial problem. For the Web pages usability is a set of layout, structure, arrangements, typography, and many other properties that makes a website simple and easy to use. We are using many techniques for the evaluation of the websites. One of the new methods is based on the analysis of click, block, and heat maps mainly leading to the detection of these parts of the website which are not used or where the user is intuitively expecting a link to the next part of the site visited. Nowadays, there are many professional software packages to generate these maps, but their deep interpretation seems to be still a problem to consider. The results obtained from the tests performed for two different websites using click, block, and heat map techniques enabled us to draw some interesting conclusions on user behavior. Another problem discussed is to what extent the observations and correlations detected for one website, with the population of dominant visitors relatively well predictable can be applied to another website with unknown population of visitors.

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